Brand identity

Recognizing growing homelessness in Lake County, I offered my design services to our local PADS office. Partnering with these dedicated people, we established a new identity so that both clients and donors could more easily recognize the work of the organization. Posters and mailers were then designed to remind potential donors in affluent neighboring North Shore suburbs that just a few miles away, there was a great need to protect those less fortunate. The success of the initial year set a new fundraising goal and standard for future campaigns.